You’ve most likely heard of SEO and how it helps scale business growth. But, have you ever thought of other factors that contribute to successful SEO?
It’s no longer a secret that a good SEO strategy involves finding a reliable proxy server. Proxy servers have various purposes. Top on the list is how SEO proxies cover up the end-users IP addresses on the websites they visit.
SEO proxies are a great way to gather competitor information. They can help you view the top keywords and online rankings. Proxies help hide your site’s identity. They prevent the suspicious blocking of your IP address.
SEO proxy is what most online businesses use to appear on top of search engines. It’s an excellent way of ensuring fast load speeds and fewer downtimes on your website.
What is SEO Proxy
During normal browsing(without proxies), the information in your search query is sent directly from your device to a website. There is usually no middle point. Every bit of information moves straight from point A to B or B to A.
But with proxies, things work differently. SEO proxies have an intermediary between users and the website. Every request you send is first submitted to the proxy server, then to the requested website. The results are then passed through the proxy server before you receive them. When this happens, the website you are visiting shows the proxies’ IP instead of your devices’ address.
Proxies are like go-betweens. They allow you to spy on competitor sites without being noticed. With proxies, you do not have to worry about websites receiving alerts about suspicious activities. All information you send is transmitted through a unique IP address that is difficult to unmask.
The Benefits of Proxies in SEO
There are many ways in which you can benefit from SEO proxies. Here, we will talk about the ten best ways proxies can positively impact your business.
1. Anonymity
As we stated earlier, proxies hide your identity. As you look to grow your business, there is always the need to learn from competitors. Proxies help you check a competitor’s analytics anonymously.
They help you establish ways of managing your SEO campaigns. Proxies help you check what top performers are doing. They are what every business needs to stay on top of the search engine results pages(SERPs).
Better still is how proxies hide our browsing habits. Most advertisements are generated based on our browsing history. If you are on normal browsing, you will notice that most ads pop up based on recent searches.
Proxies help eliminate annoying ads since they cover your online tracks. When you use proxies, advertisers cannot pinpoint your IP address. Proxies avoid the spamming of your site with unnecessary information.
However, a point to note is that private proxies are the most preferred. While public proxies are free and still deliver anonymous IP addresses, private proxies will further protect your anonymity.
This is because private proxies have a rotating option. Rotating proxies deliver different IP addresses every time you send a request. Private proxies make it even more difficult for other websites to notice you.
If you repeatedly visit the same website, it will be difficult for the owner to notice that it is the same person making numerous requests. This serves the purpose of ensuring that you get as much information as you may need.
The private proxy also allows you to check thousands of page rankings. You would be able to harvest huge amounts of data from Google. Private proxies allow you to have multiple accounts on a single registered website.
2. Conduct Competitor Research
If you want to rank higher in search results, it’s crucial that you understand what your competitors are doing. It is important that you get information on their latest products and offerings. Researching your competitor helps identify gaps in your SEO strategies. It helps you to devise better ways of improving your rankings.
Luckily, conducting competitor research is easy with SEO proxies. Through proxies, you could find easily accessible information on your competitors’ next product launch, or upcoming price changes or promotions. This research is what you need in order to evaluate what you are doing right or wrong in your SEO. It’s one of the best ways to develop better campaigns and increase website traffic.
3. Cache your website into users’ websites
Every business that uses proxies enjoys the convenience of fast load speeds. There is also better connectivity when using proxies. This is because proxies save information on websites that you frequently visit. They make it easier for your request to be found and load much faster. The process is what’s known as caching.
Caching keeps records of web pages, images, and files. Caching ensures your website does very little during the next search. It quickly transmits information to member websites that later share it with the end-users.
4. Faster speeds
Search engines consider various aspects when ranking websites. One aspect given great consideration is the amount of time it takes to load a page on your website. Slow speeds indicate that your website is not user-friendly. Search engines penalize slow speeds with poor rankings.
Luckily, there is always a solution to such issues. Private and rotating proxies offer opportunities for your pages to load much faster. They act as filters that block ads. They cache previously requested pages and compress web traffic to improve page speeds.
When proxies reduce your website’s congestion, they ensure that revisiting a previous search is much faster. Good speeds also give you more bandwidths. This, in turn, translates to better network connections.
5. Bypass Restrictions
Proxies offer anonymity that can help you bypass various restrictions. An example is geographical restrictions. Geo-restrictions allow only IP addresses from specific locations to access certain websites. These restrictions are common in businesses that deal with sensitive information. It’s also common in organizations, such as insurance firms, susceptible to data breaches.
High-risk businesses also use proxies to limit the amount of information the employees can access. Employees have limitations on sites they can visit or links they can open. The added protection from malware and viruses helps protect websites from cyber attacks.
6. Manage Data that enter and leave the website
Proxies help manage the data that enters and leaves your websites. This is especially important if you constantly follow-up on backlinks, SEO results, and traffic. It protects your websites from malicious platforms. An SEO proxy helps protect the data that leaves and enters your websites.
7. Improve Security
Safe browsing is one of the main benefits of using an SEO proxy. Proxies act as security shields that guard your business against cybercriminals. Cybercriminals are always on the lookout waiting for an opportunity to attack. But with proxies, it’s difficult for cybercriminals to figure out your exact IP address and launch attacks on your website.
The importance of proxies, especially in companies that deal with sensitive information, cannot be ignored. Businesses, including financial institutions, need the assurance of additional firewalls. They need request filtering, and data encryption to make it difficult for even the smartest cyberthieves to bypass the security.
8. Social Networking
Social media channels are a great place to promote your business. Think of all the influencers and social media managers you could bring on board to promote your products. For most businesses, having a large team that promotes your brand is a great marketing strategy.
But if you are using a single IP address for all your online marketing campaigns, other websites might mark it as suspicious. This could lead to the blocking or complete shutdown of your accounts.
Since using different social media accounts plays a major role in reaching diverse clients, it’s important to use SEO proxies. With SEO proxies, you can create multiple accounts with different IP addresses that social media managers can use to market your business. In this way, you quickly build your online business, attract more followers, and improve your online visibility.
9. Load Balancing on Website Traffic
If you are a large business with huge chunks of data to process, then managing your website’s traffic plays a huge role in SEO success. To ensure there are no downtimes on your website, proxies distribute requests across multiple servers to balance the request load.
Proxies can process large volumes of data that come simultaneously into a server. They can configure the information to identical servers and prevent the crashing of your website. Proxies are quick in prioritizing your requests to enable you to serve your customers faster and effectively.
10. Scrape website data
Scraping is a common way of extracting data from a competitor’s website. Though a tricky process, it is the easiest way of getting comments, keywords, SEO data, site audits, site traffic, and more information about your competitors.
But for scraping to work effectively, you need to use them with proxies. Extracting such high-level information requires that you remain anonymous.
Without proxies, your constant search through a single IP address is easily noticeable. This could result in your IP address getting blocked and your inability to gain important information relevant for growing your business.
Conclusion
An SEO proxy comes with a lot of benefits. From improved page speeds to improved security, SEO proxy may be what you need to rank higher on search results. The best part of proxies is how anonymously you can operate. There is no fear of your website being flagged or your IP address getting blocked. SEO proxies are important for extracting competitor information that will help grow your business and improve your ROI.