There are three main benefits of having customer reviews – to get testimonials for marketing the business, to understand where you are going right and wrong, and to improve visibility on Google. With regards to the latter, there is importance of gathering genuine reviews for the services online. You might have all the other elements of local search strategy but the power of review data must not be underestimated.
Impact of Google Reviews
You cannot underestimate the power of customer testimonial and the influence it has on viewers. You can tell someone that you are nice, and they might believe you. However, when there is an unbiased person telling you that you are nice, that is when you are making an influence. There are studies that showed 88% of consumers consult reviews before making a purchase, while there was another study indicating 63% of people were more likely to buy from the website with customer reviews.
Many people are hesitant to have online reviews because they fear having bad ones. However, it is not always a bad thing. You can actively reply to the reviews and solve their problems. It shows that you care about your clients. There was a study that showed bad reviews can increase conversion rate by 67%.
Why are testimonies important?
Google delivers relevant and efficient results for searches. They also want to know what your business is doing and how people look at it. They look into how many reviews you have and the average customer rating. Google has shows you the highest rated business near you when you intent a local search. Google recently updated a map search layout to show reviews and rating in a much more prominent way. Additionally, content plays an important role on Google. You need to add user-generated content on the website and your Google plus page is an easy way to add fresh content.
Things to know about reviews
Both quality and quantity of Google reviews make a difference. When a person scans search results for a local service or product in Google, the business listing includes customer reviews. The more credible businesses are, the more they will rank on top. For example, if you have 4.5 star rating with 20 reviews, and your competitor has less, you will be more trustworthy to the viewers.
You also have to be conscious about how people review your products and services. Many times reviews are not posted on Google, but there are other sites like Trip Advisor or social media, where your reviews can show up. You have to have a control over these reviews so that it can give you positive impacts. They also help you rank on Google and make more people know about you.
Now that you know some of the vital aspects about reviews, you need to plan how these will help you. At first, you must have a great customer service, so that you get good reviews. You then need to be active and encourage people to review you. Collect the online reviews from friends and family so that you get a basic boost. Make your products and services more desirable and see an increase in demand and in reviews. SEO agencies like YEAH! Local can help you improve these strategies and make a difference on your online presence. Rely on them and see how things change for the better.