If you’re Internet savvy chances are big you’re aware of how popular online casinos really are. Online casinos are today a larger market than physical casinos, thanks to a lot of factors, such as the convenience of playing from the comfort of your home, how increasingly easy it is to actually get started playing, how easy it is to get the money out if you win, among many other factors.
The fact that online casinos are popular hasn’t escaped anybody, not even those who aren’t Internet savvy. This however hasn’t stopped lawmakers and other legislators from trying to curb the new, easy and increasingly popular way of playing the casinos and chances are that online casinos will see major regulations and changes in the coming few years.
The likely changes that will be the most noticeable are those that will take place in the USA, most likely. Given Las Vegas’ declining numbers in terms of visitors and revenue the likelihood of the USA finally getting on board with online casinos, which are currently illegal in the USA, is very high and that’d be a large new market for online casinos that are currently operating in the European Union to get in on.
Other changes that are likely to happen are those that will take place in the EU. The EU is growing at a very rapid pace and the casino market is growing with it. This, despite a lot of consumer uproar in the union, which is likely to bring rise to legislation and other countermeasures to the increased market share of the casino industry.
The European Union is currently seeing a lot of ads and other PR for various online casinos and brands. Consumers naturally react to overreaching industries and this will most likely reflect in legislation and other countermeasures to the growing market.
What to expect as a gambler in the European Union
A lot can be expected if one’s a resident in the European Union—for example fewer casino ads will most likely be played in the various ad channels in the union. This can be curbed by preventing networks and other venues from showing too many casino ads. This in turn makes the spots that are actually available more lucrative for the casino companies, increasing their PR costs to outbid each other for these spots and thus also making the market less profitable and lucrative. Whether or not this is a positive development is the topic of much discussion, but the fact that it’s happening and is being discussed is a reality. The topic is naturally divided, but the fact that changes will come, worldwide, should be to nobody’s surprise. Will the casino market go anywhere, though? In the biggest likelihood, it’ll go nowhere. In fact, it’ll most likely increase in reach to markets it previously didn’t have access to.